If you’ve been brainstorming for a business idea but all you manage to come up with are the classical jobs that don’t bring new challenges, you should try starting your indoor golf facility.
Here are basic things you need to sort first to ensure you start on the right path.
Golf is a just a game
Golf is a game like other sports out there; it’s simple to learn and yet complex to master. It’s loved by all both young and old and remains to be a game. For a seasonal golfer, a round of play often entails a lot of aspects, but primarily, the element that looks out for most is the entertainment value. And this is the perfect niche you can tap into with a state-of-the-art indoor golf center.
The most critical part, however, is to choose the right equipment for an immersive golfing experience. Choosing the right golf simulators and accessories will significantly influence your customer’s experience. It’s recommended to select simply to use simulators with components you can easily set up yourself.
Consider a user-friendly interface with tutorials, instructions, and guides to help new customers understand the machine better so you don’t have to spend a lot of time teaching people how to operate the simulator. Also, invest high definition golf simulator and other advanced components, excellent graphics, and a variety of camera angles to make it more fun for customers.
Identify and Profile Your Customers
A business like an indoor golf center is open to the public mostly, though some will also have special memberships for the high-profile customers. As such, you can expect to receive golfers of different levels from novice to expert. So the way you package and present your golf facility can significantly influence the type of clients you attract.
Knowing your customers is key to branding your business. It helps you focus on a specific group rather than trying to please everyone. First, ensure you have a standard that that matches every element of your business interiors, colors, decor, arrangements. You might consider working with an interior designer to create a cozy and welcoming golf play environment for your facility.
Remember that different classes of people might not be into all that glitz and glamour, but something minimal, as long as they get to enjoy a quiet round of play.
Choosing Ideal Location for Your Facility
Location cannot be emphasized further as it will determine the success of your business. Spend some good time finding a location that is convenient, budget-friendly, and can accommodate your theme as well as your equipment.
Find a location not too far from your potential target market. A 20 minutes drive will be okay for any golfer who wants to enjoy some quality indoor golfing time.
Clever Pricing is Key
The next step is to determine the price for your services and this is a question that many people looking to open an indoor facility ask. There two ways about this: Charge an hourly fee or as a set. Sports bars commonly use the hourly rate where other activities are happening also apart from golfing.
For casual settings where golfers enjoy long sessions, changing will be different. You can either charge per round — whether it’s a set 9 or 18 holes. Golf simulators are entertaining and it’s possible to get customers playing for long hours. To avoid keeping people waiting for their turn, have dedicated simulators to accommodate groups that looking to enjoy an hour or less of playtime in the facility.
Depending on the number of simulators you want, finding a spacious facility is key to keeping things flexible and make space feel less stuffy and crowded. The size of your indoor golf facility should allow free movements and encourage safe use of the machine.
You can create private golf simulating rooms for those who want private sessions. Add an open seating configuration around the bar where patrons lounges waiting for their turns. For many years, golfers have had to deal with stringent rules inside a standard golf course. But such an indoor golf simulator facility allows customers to freedom of play.